Field Notes · one question each · in plain words
The questions owners ask us, answered before the call.
Every note is one question we hear on intake calls, answered the way we would answer it in the room. Read the one that sounds like you. If it is you, the Signal Audit is where it goes next.
The notes.
- 01Why are my leads the wrong ones? Because the offer is too broad.
- 02Why does every sale take three meetings? Because the first two meetings are explanation.
- 03Why does nothing change when we post? Because the story outside is only as strong as the story inside, and the story inside has not been agreed.
How a note gets written.
A question has to be asked on enough calls to be a pattern before it earns a note. Then it is answered the way it would be answered in the room, with the fix at the end and no calendar behind it. There is no schedule. There is only whether the question keeps coming up.
- How often are notes published?
- When a question has been asked enough times to be a pattern. There is no calendar, and no filler to keep one full.
- Can I ask a question?
- Yes. Write to us with the sentence you keep saying to yourself. If it is common, it becomes the next note and you get the answer first.
Ask the question we have not written up yet.
Write to us with the sentence you keep saying to yourself. If it is a question we hear often, it becomes the next note, and you get the answer first.
Write to us