The Signal Audit · one session · from R10,000

One session. The truth about your business, in writing.

Half a day with both of us, looking at where the money comes from, where the work gets stuck, and why customers do not get it. Then a written diagnosis, in plain language, that says what to fix first and what to leave alone. It is the only thing we sell that does not depend on you buying anything else.

Start a Signal AuditOr start with the ten questions we ask first

Who it is for.

  • FORAn owner who runs the business day to day. Established, revenue coming in, but the growth has gone quiet or gone chaotic.
  • FORSomeone who has already paid for marketing. And has a private suspicion that it was never the problem.
  • FORAnyone who wants the answer more than they want to be right. The diagnosis is usually uncomfortable. It is always useful.

Who it is not for.

  • NOTA business that has not sold anything yet. There is nothing to diagnose. Come back when there is money moving.
  • NOTAnyone who needs the answer to be marketing. Sometimes it is. We will tell you if it is. We will not pretend if it is not.
  • NOTA logo, a website or a campaign. We make those, later, when there is something true to build them on.

The ten questions we ask first.

These are the opening ten minutes of every Signal Audit. Answer them here and the page will show you where they are pointing. It is not the audit. It is the first look, and nothing you answer is stored. When you book, your answers go with the email.

What happens in the room.

Half a day. Both founders. Your numbers, whatever shape they are in. No slides.

  1. Before
    One thing from you. The last twelve months of numbers, in whatever form they exist. A spreadsheet, an accounting export, a shoebox. We have seen all three.
  2. 00:00
    The ten questions, properly. The same ten as above, but with follow-ups, and with both of us listening for the sentence you say twice.
  3. 00:45
    Where the money comes from. Chris walks the numbers with you. Which customers, which products, which months. Usually the first surprise of the day.
  4. 01:30
    Where the work gets stuck. Who waits on whom. What only you can do. What is half-finished and why.
  5. 02:15
    What the outside sees. Albie reads your website, your last ten posts and your proposal the way a stranger would, and tells you what they would conclude.
  6. 03:00
    The diagnosis, out loud. We say what we think is wrong, in order, before we write it down. You argue. That is part of it.
  7. +5 days
    The written diagnosis. Delivered as a document you can hand to your team, your partner or your bank.

What you leave with.

One document. Plain language, no jargon, no filler. The shape is always the same. The contents are yours. Read a real one, redacted.

The Signal Audit · diagnosis7 sections
  1. What you told usYour words, verbatim, so you can see what we heard.
  2. What the numbers sayWhere revenue and margin actually come from, and where they do not.
  3. Where the work gets stuckThe bottlenecks, named, with who owns them.
  4. What the outside seesWhat a stranger concludes from your website, your posts and your proposals.
  5. The diagnosisOne page. The problem underneath, in one sentence, and the evidence for it.
  6. The order of workWhat to fix first, what to fix next, and what to leave alone.
  7. What it costsWhat fixing it costs, with us or without us, and what not fixing it is costing now.

Start a Signal Audit.

What does it cost?
From R10,000. The exact fee depends on the size of the business and is confirmed in writing before you book. There is nothing after it you are obliged to buy.
How long until we start?
Usually within two weeks of booking. You send the numbers, we send a date.
What if we already know what is wrong?
Then the audit will be quick, and the written diagnosis will be the thing you use to get everyone else to agree with you.
What happens after?
You get the diagnosis and the order of work. If you want us to do the fixing, that is Fix & Grow, and it is a separate decision. Most people take a week to make it.

One session · fixed fee

From R10,000

Confirmed in writing before you book.

Start a Signal Audit

Reply from Chris or Albie within one business day

Half a day. Then you know.

Most people have suspected the real problem for a while. The audit is the day it gets said out loud, written down, and put in order.

Start a Signal Audit
X viewfinder   L lift everything   I index   Esc close