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About · two founders · Johannesburg
One reads the numbers. One reads the audience.
Nudge is two people. A chartered accountant who reads the business and a filmmaker who reads the audience. We find what makes a business work, and what makes people choose it. We pair them on purpose, because the businesses we meet have both problems at once, and fixing one and ignoring the other just spends money faster.
Who you will be working with.
C
Chris Young
Chartered Accountant, CA(SA). Reads the business: where the money comes from, where the work gets stuck, and what the numbers say that the owner has not said yet. Writes the diagnosis and owns the order of work. Also keeps the working papers behind this site, and opens them to anyone who presses X. LinkedIn
A
Albie Roux
Filmmaker. Reads the audience: what a stranger concludes from your website, your posts and your proposals, and what would make them choose you. Writes his half of the diagnosis, then builds the content, film and campaigns on what is true. Owns the Grow step. LinkedIn
Portraits: real photographs, once taken. No stock faces on this site, ever.
Why this pairing.
Every business we meet has two problems that look like one. The pairing exists so that both get looked at by someone who does that for a living.
- 01The commercial problem is a numbers and operations problem. Which customers, which products, which months, and who waits on whom. That is commercial work, and it takes someone who reads numbers for a living.
- 02The audience problem is a story problem. A stranger looks at your website, your posts and your proposal and draws a conclusion in seconds. Knowing what they conclude, and changing it, takes someone who does that for a living.
- 03Doing either without the other is the expensive mistake. A good story about a stuck business brings in the wrong customers faster. A fixed business nobody chooses stays small. So both get diagnosed before anything is made.
How we work.
Seven rules. They are the same ones this website was built under, which is why you can open its files.
- 01
Test before anything is touched. The Signal Audit is the deep version, and the only way into fixing the business underneath. A website, search, social, film or campaigns can be bought on their own, and each one starts with testing, inside the price.
- 02
Both of us, every time. Online or in person, there is no account manager. The people you meet are the people who do the work.
- 03
The price is on the page. From $2,000 for the audit, confirmed in writing before you book. The fixing underneath is quoted in the diagnosis itself, under what it costs. The story outside, websites, search, social, film and campaigns, is priced on its own page.
- 04
We will not invent results. No fabricated numbers, no stock faces, no testimonials we cannot show you the source of. Where we lack proof, the page says so.
- 05
Everything is measured. The checks we sell are run on our own site in front of you. The working file behind every element says how we will know it worked.
- 06
Plain language. If you need a glossary to read the diagnosis, we wrote it badly.
- 07
Distance is not a problem we have. We already work apart, so the session runs online as a matter of course. South Africa is two hours ahead of London in winter and one in summer, the same hour as Berlin in summer, and our afternoon is New York's morning. Nothing about the diagnosis needs us in your building.
Two questions we get asked.
- Why a chartered accountant and a filmmaker?
- Because the two halves of the problem need two different people. One half needs someone who reads numbers and operations without flinching. The other needs someone who knows what makes a stranger keep watching. Most agencies have one of the two and pretend to the other.
- Who will I actually work with?
- Chris and Albie. There is no account manager and nobody between you and the people doing the work. Both of us are in every Signal Audit, online or in person.
Two people. No layers.
Write to us and one of us answers, within one business day, having read what you sent.
Write to Chris or Albie