What is a Signal Audit?

One focused working session, from half a day, with both of us, online or in person. We find out what is actually happening in your business: where the money comes from, where the work gets stuck, where decisions stall, and why the outside story is not landing. You leave with a written diagnosis and a plan in the right order.

What does a Signal Audit cost?

From $2,000. Fixed, confirmed for your business before you book, in writing. No discovery phase, no scope creep.

Prices on this page are in US dollars, for clients billed outside South Africa. Billed in South Africa? See the rand list.

Business & marketing consultancy · Johannesburg and the Western Cape · UK, Europe and US time zones

Most businesses don't have a marketing problem. They have a clarity problem.

The leads are the wrong ones. Every sale takes three meetings to explain. Something goes out every week and nothing changes. Usually one of two things is broken: what the business sells, or what a stranger understands about it. We look at both, and we fix whichever one is actually broken. We work from South Africa with businesses in the UK, Europe, the US and here, and our day overlaps most of yours.

Start a Signal Audit Or run the free Pulse Check first

This page was built the way we would build yours 0 working files 0 options weighed 0 drafts cut 0 elements without a reason

The problems we hear most often.

They come up on call after call, usually in the first ten minutes. The words change. The pattern often does not.

01You sell too many things. So nobody can say what you do in one sentence, and every deal turns into an explanation.every sale takes three meetings just to explain what we do
02The work gets stuck. Everyone is busy, nothing gets finished, and every new customer makes it worse.everyone is busy all the time. somehow nothing gets finished
03The story outside is weak. Because the story inside was never decided, and you cannot broadcast what you have not agreed.we post every week. nothing changes

Diagnose. Fix. Grow. In that order.

Marketing a business that is stuck just spends money faster. So we look at the business and the audience together, and start where the money is going.

Step 01

Diagnose

The Signal Audit. From half a day with both of us, online or in person, to find what is actually happening: where the money comes from, where the work gets stuck, and why customers do not get it. You leave with a written diagnosis you can act on.

Output · a written diagnosis
Owner · Chris

Step 02

Fix

We fix the business underneath: what you sell, how it gets delivered, and the one sentence everyone inside can repeat. Measured against the diagnosis, not against how busy everyone is.

Output · a business that explains itself
Owner · Chris

Step 03

Grow

Then the outside story, planned alongside the fix rather than after it. Content, film and campaigns built on something that is true, so every piece points in the same direction. Already know what you need? Websites, search, social, film and campaigns can be bought on their own, tested first.

Output · a story people repeat
Owner · Albie

Proof, starting with this page.

We will not show you invented results. Instead, the checks we run on a client's website were just run on this one, in your browser. Where we fall short, it says so.

The Nudge rubric · run against this page · now—

Check	What it looks for	Result

This table scores the page live, in your browser, and that needs JavaScript. With scripts off the sixteen checks do not run, so there is no score to show. The checks themselves are written out on the rubric page.

The Signal Audit.

What is a Signal Audit?: One focused working session, from half a day, with both of us, online or in person. We find out what is actually happening in your business: where the money comes from, where the work gets stuck, where decisions stall, and why the outside story is not landing. You leave with a written diagnosis and a plan in the right order.
What does it cost?: From $2,000. Fixed, confirmed for your business before you book, in writing. No discovery phase, no scope creep.
What if the diagnosis is uncomfortable?: It usually is. That is what you are paying for.

From half a day · fixed fee

From $2,000

Confirmed in writing before you book. Prices are in US dollars; quotes are issued in the currency of your billing country. Billed in South Africa? See the rand list.

Start a Signal Audit

One reads the business. One reads the audience.

Chris Young

Chartered Accountant, CA(SA). Reads the business: the numbers, the operations, the working papers, including the ones behind this page.

Albie Roux

Filmmaker. Reads the audience: what a stranger concludes from your website, your posts and your proposal, and what would make them choose you. Then makes the content and film that does it.

Free · twenty seconds · 5% of a Signal Audit

Find out if your website is working for you or against you.

Paste your address. We run the same checks we ran on this page and tell you, plainly, what search engines and AI assistants can and cannot see. No jargon, no sign-up.

No sign-up. Results in the browser. Nothing stored.

Start the audit. Get the truth. Fix what matters.

You will have a reply from Chris or Albie within one business day. Not a form, not a funnel. A person who has read your message.

Start a Signal Audit