How much does Google or Meta ads management cost?

Ours are from $1,200 a month or 15 percent of spend, whichever is higher, plus a once-off set-up from $1,500.

How much should a small business spend on ads?

Enough for the platform to learn. We suggest at least $2,500 a month in ad spend. Below that the data is too thin to act on.

Is the ad spend included in your fee?

No. You pay Google or Meta directly, so you always see exactly what was spent.

When should a business not run ads?

When the message is not clear yet. Paid reach multiplies whatever the story is, so if the right enquiries are a minority, ads buy more of the wrong ones.

Why test before spending?

We check that the tracking works, that the landing page says the one sentence, and that the offer is clear, before anything goes to an ad.

Prices on this page are in US dollars, for clients billed outside South Africa. Billed in South Africa? See the rand list.

Fix & Grow · Campaigns · Google and Meta · Everything we do

Ads that multiply the right message.

We run Google and Meta ads: set-up from $1,500, then from $1,200 a month or 15 percent of ad spend, whichever is higher. Ads multiply whatever the message is, so before anything is spent we test the tracking, the landing page and the offer.

Write to us about campaigns Run your numbers

What your ad spend buys.

Put in your own numbers. The ones already there are an example so the sums work, not anyone's results. Then change the last box and watch what a clearer message does to the same budget.

Ad spend a month ($)

Cost per enquiry ($)

Enquiries that are the right ones today (%)

With a clearer message (%)

What we make.

01Tracking that works. Every enquiry traced to the ad, the keyword and the page that produced it. Most accounts we see cannot do this.
02Campaigns built around the right customer. Google search for people already looking, Meta for people who should be. Built from the one sentence, not from a template.
03Weekly attention. Search terms read, waste cut, what works given more budget. Not a monthly glance.
04A plain monthly report. What was spent, what it bought, what each right enquiry cost, and what we change next.

We test first. Every time.

Paid reach multiplies whatever the story is. If the right enquiries are a minority, ads buy more of the wrong ones. So before anything goes to Google or Meta, we check the tracking, the page and the offer. The testing is inside the price. If it shows the real problem is underneath, we will tell you in writing, and you can still go ahead. We will just be stubborn about it.

01Whether the tracking actually records enquiries.
02Whether the landing page says the one sentence in six seconds.
03Whether the offer is clear enough to be worth paying to show.
04What share of current enquiries are the right ones.

What it costs.

How much does Google or Meta ads management cost?: Ours are from $1,200 a month or 15 percent of spend, whichever is higher, plus a once-off set-up from $1,500.
How much should a small business spend on ads?: Enough for the platform to learn. We suggest at least $2,500 a month in ad spend. Below that the data is too thin to act on.
Is the ad spend included in your fee?: No. You pay Google or Meta directly, so you always see exactly what was spent.
When should a business not run ads?: When the message is not clear yet. Paid reach multiplies whatever the story is, so if the right enquiries are a minority, ads buy more of the wrong ones.
Why test before spending?: We check that the tracking works, that the landing page says the one sentence, and that the offer is clear, before anything goes to an ad.

Campaigns · from

$1,500

Once, for set-up. Then from $1,200 a month or 15 percent of ad spend, whichever is higher.

Set-up

Tracking that works, the landing page checked, first campaigns built.

from $1,500 once

Management

Or 15 percent of ad spend, whichever is higher. Weekly optimisation and a plain monthly report.

from $1,200 a month

Ad spend

You pay Google or Meta directly, so you always see what was spent. We suggest at least $2,500 a month.

paid to the platform

Every price is confirmed in writing after the testing and before any work starts. Prices are in US dollars; quotes are issued in the currency of your billing country. Billed in South Africa? See the rand list.

Write to us about campaigns

Start with the test.

Tell us what you need and what you spend on ads today, if anything. A person replies within one business day, and the first thing we will do is check whether the tracking records enquiries.

Write to us about campaigns